4 brands that are getting it right on Instagram

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Standing out in your Instagram followers' feeds is becoming increasingly difficult due to the intense competition. In a society where people receive endless input, it's essential to stand out if we want to attract potential customers. Each post represents a search for engagement for companies. Some of the tips that every company or brand should apply to their content marketing strategy include:

Optimize your profile, i.e., a good profile photo and a brief brand description.
Interact with your followers.
Create valuable content.
Take advantage of the tools it offers (Instagram Stories, IGTV)
Make use of hashtags.
These are just a few tips and best practices for creating a professional Instagram account . Ultimately, the most important thing is to be panama mobile database clear about what you want to communicate and how you convey it to your audience .
Below, we name a series of brands from completely different fields that have successfully communicated and leveraged the potential of their business profiles on Instagram.

Oreo (Food)
The success of the world-famous Oreo cookies has come from their commitment to originality . It seems difficult to imagine how a simple cookie can create thousands of images, but all it takes is imagination.
On their Instagram account, the cookie turns into a sailboat, mountains, the moon, and even beach sand. As you can see, the options are endless. Furthermore, they are an expert at adapting to market trends. For example, for the World Cup, the cookies were transformed into players who passed the ball with a simple animation. For Oreo, creativity is their strong suit.



Aerie (Fashion)
Aerie is an American women's clothing brand that gained massive popularity thanks to its #AerieReal campaign.
Its simple yet effective tactic comes at a time when more and more women are striving to assert unfiltered beauty and break away from inherited beauty norms. Aerie successfully created the hashtag #AerieReal for its customers to use when uploading photos to the social network. For every photo uploaded with this hashtag, the brand would donate one dollar to the Eating Disorders Association of America. The response was instant, and thousands of users joined the cause. Its success lay in its focus on user-generated content .
With this strategy, the brand not only increased its visibility on Instagram but also got its customers talking about the brand and, consequently, its products.



N26 (Banking)
N26 is a bank founded in 2013 in Germany that has expanded across Europe in just a few years. Its short history hasn't prevented it from revolutionizing this traditional sector. Its success has come from groundbreaking and powerful communication that speaks directly to its customers and understands the current consumer.
With its slogan "Banking without bullshit," it makes a clear statement about breaking with the standards of traditional, serious banking. Furthermore, it taps into consumer trends and embraces diversity with posts like the one it created to support the LGBT community.



Netflix (Entertainment)
We conclude our selection with the entertainment platform that has grown the most in recent years. We're talking about Netflix. Thanks to its loyal customers, its offerings have expanded to suit all types of consumers. Its greatest asset in the last year has been the creation of its own content and its segmentation by country. This has allowed it to create tailored content.
Its advertising stands out for its unconventional campaigns. However, its content marketing strategy on Instagram is equally powerful. For example, one of its most common tactics is cross-referencing different series. It also creates profiles of its most popular series, creating a parallel world in which it includes previously unreleased content.