Technology Sales: What It Is and How to Get Started

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Tech sales is a dynamic field with a wealth of benefits, business opportunities, and challenges. Understanding the sales and marketing strategies in this sector can help you navigate this incredibly rewarding space and thrive in your position.

In this article, we explain what tech sales is, why it's worth exploring as a unique product, and how to land your first job at a company in the sector . We also provide some simple tips to help you achieve long-term success in your new career and develop a strong client base.

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Key points of this article


• What a tech sales role entails : The responsibilities and practical steps for entering tech sales, from acquiring deep industry, sales, and product knowledge to networking, marketing, and obtaining relevant certifications.

• The advantages of technology sales : It is one of the business units with the greatest revenue potential, growing demand from potential customers, and opportunities to sell innovative products that satisfy customers' purchasing experiences.

• Pipedrive's CRM can help streamline sales processes, manage customer relationships, and improve sales performance for tech sales professionals. Try Pipedrive free for 14 days .


What are technology sales and what do they consist of?
Technology sales is the process of offering technology in the form bc data taiwan of hardware, software, or related services (e.g., data storage, data processing, or cybersecurity) to the market. This field encompasses both B2C and B2B companies , although both typically sell different types of products through different channels, with some solutions for businesses being common.

For example:

Pipedrive sells software as a service (SaaS) products to businesses – this is an example of B2B technology sales.
Apple predominantly sells hardware to consumers: this is B2C technology sales.
Google sells hardware, software, and services to businesses and consumers—both B2B and B2C technology sales.
Another slightly more complex model worth knowing is B2B2C, which stands for business-to-business-to-consumer. B2B2C is when one technology company partners with another to sell identical or complementary technology products to the same end users, thereby creating business opportunities for the same potential customer.

For example, Samsung sells its technology to mobile phone companies such as Telcel in Mexico, or Claro in Chile, who in turn sell it to their customers: this is an example of B2B2C retailing and strong business relationships.