CRM for small businesses: The 3 best options

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We present the three best CRM tools for small and medium-sized businesses in Germany.

In this article
1. ActiveCampaign
2. combit CRM
3. TOPIX
How to find the right CRM for small businesses
As a sales manager, your job probably includes monitoring the sales funnel, capturing and converting leads, managing customer inquiries, and optimizing outreach campaigns. Performing all of these tasks manually or within closed silos is incredibly tedious and time-consuming, and, not least, highly error-prone. A good alternative for companies is customer job function email database relationship management (CRM) software . 

CRM software tracks all of a company's interactions with existing and potential customers, helping to optimize communication and relationship building. At the same time, small and medium-sized businesses (SMBs) with limited resources can use CRM software to centrally manage customer interactions and automate routine tasks. This allows them to streamline processes across departments, build and maintain more robust customer relationships, strengthen lead nurturing with targeted marketing campaigns, and drive sustainable business growth. 

To help you choose, this article presents three of the most popular CRM systems available in Germany. Each software supports the German language and has been rated by Capterra users with at least 4 out of 5 stars based on more than 20 user reviews over the past two years. You can find the complete selection criteria at the end of the article.

1. 
ActiveCampaign
Deals pipeline in ActiveCampaign [Source: Capterra ]
ActiveCampaign helps small businesses manage customer interactions and offers automation tools for repetitive marketing and sales tasks like email sending, lead management, and deal tracking. Companies can use ActiveCampaign to reach customers through multiple channels, including email, text messaging, social media, and advertising campaigns. The platform's reporting and analytics tools provide insight into campaign performance, ROI, and sales forecasts, enabling informed decision-making.

Additionally, managers can break down sales outreach processes into different tasks, assign them to appropriate team members, and synchronize contact fields in the system so the status of a sales opportunity is always up-to-date. Users can create custom phases for specific team members based on their own workflows and use the platform to identify cross-selling opportunities. ActiveCampaign can be integrated with tools like Salesforce, WooCommerce, and Shopify to streamline processes.