A variety of pieces make up the whole of your online store—your theme, images, videos, apps, and collections all contribute to the shopping experience you create for customers. Your store’s speed is an important factor, but it’s not the only thing that matters.
For example, videos are larger files than static images and usually take longer to load. But videos can also share colorful details about your product that traditional photography can’t match. If you sell a complicated whatsapp number list or feature-rich product, it might make sense to keep videos on your product pages, even if they result in slightly slower load times.
Only you can decide whether an individual trade-off between functionality and performance is the right decision for your business.
Learn MORE Here!
Speed is a competitive advantage. That’s why we’re always working to keep your store fast, automatically. This new report is the first of many resources we’re building to make it easier to understand how your online store is performing, and what steps you can take to make things even faster. And there are more tools coming soon—on your marks, get set…
This article originally appeared in the Shopify blog and has been published here with permission.
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