Local SEO stands for local search engine optimization. This measure is primarily about being found in a specific region. There are still many companies that assume they are well known in the respective area, but no one should rely on this. These days, most users use the internet to look for a provider around the corner. This is why corresponding SEO measures are interesting for all companies that operate exclusively locally. These could be restaurants or craft businesses, for example. However, there are many other companies that rely on direct local customers. These include hairdressers, beauty salons and many more. If you would like to know more about general SEO first, then take a look here .
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What does local SEO mean?
It's a very specialized area of search engine optimization. Therefore, roughly the same requirements apply as for general SEO. These include sophisticated keyword research and interesting content design. However, a regional focus is also important. For example, someone in Cologne looking for an Italian restaurant will likely include the city name in their search. Otherwise, restaurants in Munich or Berlin would certainly also be displayed. However, Google has only offered this option for a few years. Therefore, it is not line data yet known to all webmasters and is not currently implemented everywhere.
mobile google searchAn interesting aspect lies in the area of mobile search. If you're searching for a nearby restaurant on your smartphone, you usually don't even need to enter the location name because Google already knows your current location. If you're searching from a PC or laptop, you can locate the location based on the IP address. However, this only works if the webmaster has integrated local relevance into their search engine optimization. This is why local targeting and optimization of website content is so important.
What are the benefits of local SEO?
For owners of small shops and other businesses that rely on a regional customer base, local search engine optimization is of fundamental importance. According to statistics, around 80 percent of people use their smartphones to search for nearby businesses. The days of searching the Yellow Pages for a plumber or other tradesman are over. Often, residents of a town or neighborhood don't even know which businesses are located in their immediate vicinity. The internet has now become an integral part of almost all areas of life. Therefore, it serves as the first choice for information.
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