Introduction to the SMART principle – what is the SMART principle?

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Goals are like a compass – they indicate the direction of a company’s development. The SMART method helps to precisely set this compass, minimizing the risk of deviating from the chosen course. Implementing this concept in everyday management allows you to specify the vision and reduce the risk of failure. Thanks to SMART, aspirations become not only ambitious, but also realistic and feasible, which makes the path to achieving them transparent.

SMART is a tool for setting goals and transforming general intentions into concrete actions. The five key criteria of SMART (Specific, Measurable, Achievable, Relevant, Time-bound) make goals clear and tangible. In practice, rich people database this means that instead of a vague “increase sales,” the company specifies: “increase sales by 20% in the next six months, with a focus on the local market.” Such a specific SMART goal is specific, measurable, achievable, relevant to the company, and has a clearly defined time frame.