How to Talk So People Will Listen – A Crisis Communication Strategy

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The crisis has broken out. It's time to speak up. But how can we do it without making it worse? Here are some tips:

Speed ​​is key – react immediately. The first 24 hours are critical.
One Voice – Decide Who Will Be the Spokesperson. Let it be someone with charisma.
Prepare a template – have a crisis statement template ready.
Adjust your tone – match your communication style to the seriousness of the situation. Jokes are fun, but not when your reputation is on fire.
Be everywhere – use all communication channels. Website, social media, press releases. Be like air – omnipresent.
No bullshit – honesty and authenticity in the message
In an age where people have built-in bullshit detectors, honesty is your best weapon. Here's how to be authentic in a crisis:

Admit your mistake – if something went wrong, say it directly. “Yes, we messed up” sounds better than fancy explanations.
Apologize – and do it sincerely. Not “We’re sorry if we offended anyone,” but “We’re sorry, we made a mistake.”
Explain the situation – people want to know what happened. self employed database Give them facts, not PR fluff.
Tell us what you’re doing – provide a concrete plan of action. “This is how we fix it…” sounds better than “We’re on it.”
Be human – show emotion, empathy. People will forgive mistakes, but they will not forgive a lack of humanity.
Keep your promises – if you promised something, do it. Credibility is a currency you cannot lose.