Distrust of novelty and innovation

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Many people in the agro industry rely on proven solutions and are reluctant to change their adopted methods of operation. Convincing them to use modern technologies requires education, examples of practical use and building trust in the brand. The most important information for farmers is specific information: price, power, equipment, efficiency and practical experience in specific conditions.

Advertising Market Fragmentation: Rafał Reads Forums!

Effectively reaching farmers requires presence in specific channels, viber database such as weather portals, advertisement portals or industry forums. The high dispersion of these channels makes precise targeting and effective allocation of advertising budget difficult. Popular channels of reaching: weather portals (due to the daily weather checks by farmers) and advertisement portals, such as OLX or Agriaffaires, where farmers look for new machines and compare offers. The credibility of the message is of great importance - opinions from forums, discussion groups and places where users share experiences.

Seasonality of marketing activities – Rej again

Farmers’ purchasing decisions are often influenced by the growing season, harvests, and subsidy availability. Marketing must take these cycles into account, which requires careful planning of activities at specific times of the year.