Exact Match is a type of keyword targeting that allows ads to appear only when users search for a very specific keyword or a small variation of that keyword. Previously, Exact Match only triggered ads for searches that exactly matched the specified keyword. However, in a recent update, Google Ads has expanded the scope of Exact Match to include small variations such as typos, plurals or singulars, acronyms, adjacent words, and different word orders as long as the search intent remains the same.
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Benefits of Using Exact Match
1. Greater Control:
– Exact Match gives you more control over when and where your ads phone number list appear, ensuring that your ads are only shown to highly relevant audiences.
2. Higher Relevance:
– By targeting very specific searches, Exact Match helps increase ad relevance, which can result in higher click-through rates (CTR) and better conversion rates.
3. More Efficient Budget Management:
– Exact Match helps avoid spending budget on less relevant searches, so the budget can be used more efficiently.
4. Cleaner and More Focused Data:
– Because we target very specific keywords, the data collected from Exact Match campaigns tends to be cleaner and more focused, making analysis and optimization easier.
How Exact Match Works
1. Keyword Determination:
– Advertisers select specific keywords they want to target in their campaigns.
2. User Search:
– Ads will only appear when users search for the exact same keyword or minor approved variations of the specified keyword.
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