But leveraging machine learning also

[mouakter14]

But customers want a personalized experience. They’re looking for a company that will go the extra mile for them, and a simple chatbot doesn’t provide that. Conversational AI is different.

A 2017 survey showed that 87% of retailers believed that using AI in their support strategy would lead to better customer experiences. 47% of those same retailers predicted that it would also increase customer lifetime value, which means happy returning customers.

As a bonus, conversational AI is also future-proofed (at least to a certain extent). AI and supporting technologies will only improve over time. And these developments will be implemented by companies that specialize in this sort of software.

No matter how large your platform grows — and no matte physician datar how diverse your products or services become — an automated support system will always keep up with your customer base’s needs. That can allow businesses to invest in areas of necessity rather than still trying to keep up with the customer support snowball.

Who knows, you might end up with a conversational AI that can deal with the majority of questions (and concerns), leaving your customer service team to focus on building relationships and providing that human touch that people expect from positive support interactions.