How Google Ads actually works

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To understand how Google Ads works, we first need to understand how Google Search works. So, it is a simple supply and demand relationship: users are looking for a product, service, answer to a question or solution to a problem. Google search meets them by offering a whole range of answers that are appropriate for the keywords entered. If your company can offer a requested product or service, can answer a question or solve a problem, it is important that the advertisement is in the right place at the right time .

When doing a Google keyword search, you will come across results that come from organic search. In order to be at the very top of the organic search, the content must be very well worded, informative, and must provide phone number library concrete answers to the questions asked. Therefore, it is not a question of paid advertising, but Google simply finds solutions that it considers to best solve the problem described by keywords, and ranks the content in that way. Appearing in organic search requires financial investments in Google Ads, but a high ranking certainly implies investing in a quality SEO strategy . If you want to be at the very top of Google search for certain keywords, one way to achieve this is to invest in Google Ads (formerly known as Google AdWords).

When creating Google Ads, you can choose for which keywords you want your business to appear as a top search result . Keywords are a group of words or phrases that a person will type into a Google search, which briefly describe their problem, need or desire. For example, if you are advertising your cake shop, you can choose keywords such as "wedding cake", "chocolate cakes" or "organic ice cream".