In hindsight, we probably could have come up with a better name, but we called it CellarThief. You see, a Thief is a device used by a winemaker to take samples of wine from a barrel during the winemaking process. We thought it was an interesting play on words because we were also trying to offer good wines at a "bargain" price. A wine barrel thief After choosing a name, we next needed to find a logo. So we reached out to 99 Designs, asked our friends to vote on the logos we received, and chose a logo.
Our logo for CellarThief - it looks outdated now, but we were really excited about it , and a logo, it was time to build our website. We asked a friend to create a unique design and partnered with a small mobile phone number data updated 2025 development shop to build our site on a CMS/e-commerce platform that was soon acquired by Adobe. We wanted the site to be cool, inspiring, and fun. Original CellarThief website design - we won multiple awards for this Finally, we needed to determine the wine's provenance. Fortunately, our team had contacts in the wine industry, both with wineries and distributors.
The idea was simple: if we could sell a significant quantity of a certain wine in a single day, we would receive a significant discount that we could then pass on to our customers. Wineries and distributors embraced the concept, and we were quickly able to offer a range of quality wines at a competitive price. We gave them an estimate of the number of cases we would sell, and they kept them. We then collected and shipped them to our customers. We felt storytelling would be the most important part of our work, so we were excited to interview winemakers, tell the winery's story, and help our customers connect with the people behind the wines we sold.
- Board index
- All times are UTC
- Delete cookies
- Contact us