Lower Click Through Rates

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AI-generated overviews will take up more space, often filling the entire screen on desktops and requiring scrolling on mobile devices.

This change reshapes the way organic results are displayed and interacted with by users.

It will be crucial to optimize your content to appear in SGE listings, use engaging visuals, and understand the new dynamics of keywords and content relevance.

At Linkhouse, we have already begun experimenting with content formats and layouts that are likely to be featured in SGE overviews.

- Jan Suski, Linkhouse

Jan Suski


SGE will drastically change search and how users use Google, more specifically, Click Through gambling database singapore Rates (CTR) will likely see a decline.

This is because Google wants to place the information users are looking for above the organic search results from websites.

We expect up to a 30% decline in organic traffic for some of our clients' sites, especially where AI-generated listings are prominent, as they tend to push down regular search results.

- James Ewen, founder of SEOtagg

James Ewen

For example, check the result for the search query “ how to add a subdomain on cpanel ”, you can see that the AI ​​generates a long answer on the exact steps you need to follow to complete the task.