Jared Tangir, Elevated Audience

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The infographic gives readers a clear idea of ​​where to place targeted keywords on pages and blog posts.

Anyone writing about “keyword placement” or “on-page SEO” will likely want to include this infographic in their content and therefore link back to WordStream as a source.

Free online tools are also great for earning links. These include home loan calculators, budget planners, domain name generators, etc.

Without a doubt, the best way to get earned links is to build a free tool.

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These tools can function as standalone pages on your website, an example of this is gambling database hong kong Dave Ramsey's Mortgage Calculator.

mortgage calculator

Or you can embed them in relevant blog posts. This tends to be better if you want to generate more earned links to specific blog posts.

Hubspot does this really well, instead of just creating a separate URL where visitors can download eBooks or templates, they also add linkable assets to blog posts.

Here’s an example of one of their blog posts that also includes Excel templates for SEO. As you can see, they’ve added a CTA to download the templates in the blog text itself as well as in the fixed sidebar on the right.