It is considered a direct communication tool and represents the strongest and most intimate contact that a company can establish with a potential customer because it is based on “one to one” communication , that is, personal and exclusive communication.
The only way to correctly apply an email marketing strategy , avoiding SPAM and being immediately deleted, is to send emails exclusively to people who have given permission to receive commercial and informative emails. These contacts must give their consent to be included in a mailing list .
Today's marketing is very different from the sales techniques used until a few years ago, all companies must base their strategies on permission marketing and an inbound marketing strategy that allows them to enter the lives of users through a relational and emotional approach, gaining their trust.
Through email marketing, you can attract new visitors, build brand awareness , convert visitors into leads , and build a relationship with them to convert them into customers who, in turn, can become brand promoters.
3 Email Marketing Formats for 3 Different Goals
There are three main email marketing formats to apply based list of telegram users in cambodia on the different objectives to be achieved: transactional emails, DEMs and newsletters. Each of these types allows you to achieve a specific marketing objective.
1. Transactional Emails
Transactional emails are “service communications” that contain important information for the user regarding their purchases or actions they have performed on the website. These types of emails allow you to obtain very high opening rates because they contain important information for users and it is in their interest to know the content of the emails. Example of transactional emails:
Welcome email : “ Hi [username] welcome to our community .” In welcome emails it is advisable to include a special offer available only to new members.
Confirmation email : “ Thank you for your order [username] we will let you know as soon as your package is shipped ”. It is possible to insert up-selling or cross-selling practices and propose to the user to purchase a new service or product consistent with the purchase just made.
2. Direct Email Marketing (DEM)
DEMs are mainly used for commercial activities and represent advertising emails through which to send users promotions, discount codes and exclusive offers. DEMs are used to encourage customers to purchase the company's products or services by using a direct communication channel and it is possible to customize the offer based on the user's characteristics. Here are some examples of DEM emails:
