How this marketing automation platform works
MarTech360 is based on the open source reference platform in the world of marketing automation: Mautic , a project - not just a software - used by more than 200,000 companies in the world (source: mautic ) and with more than 1,000 active contributors at the moment. Mautic represents the core element, the stable foundation of the MarTech360 project, since it includes both the CRM module for managing contacts and companies, and the marketing automation engine, through which workflows are set up and created, but also specific elements such as forms, Landing Pages and e-mail marketing campaigns.
Beyond a Simple Marketing Automation Platform: An Integrated Ecosystem
The Digital360 team therefore started from Mautic to develop a product that was perfectly in line with the needs of its customers, deduced from years of experience and hundreds of projects managed. Let's not forget, for example, that Mautic does not have an integrated blog platform, nor an email sending engine but, via API, it can be integrated with best-in-class solutions in their specific areas of application . For example, for the blog component the platform has been integrated with Wordpress, the list of telegram users in brazil reference CMS in the world of the web, while for email marketing the services of Amazon AWS are used and for dashboards, reporting and Analytics the chosen solution is Google branded. Finally, the MarTech360 CRM can be integrated with the company CRM.
A marketing automation platform with all the best solutions
MarTech360 is therefore based on the concept of an integrated ecosystem of best-in-class elements , starting from the stability and quality of the core components of the Open Source platform: “ Starting from Mautic – explains Mario Maschio, Head of Innovation of the Digital360 group – we have created a series of enhancements aimed at adapting it to the needs of our target. The fact that MarTech360 is an integrated ecosystem is a great strength of the product , because it has allowed us to extend the 'core' functions with the best and most effective solutions currently available on the market”.
A platform for the entire marketing automation process
Thanks to the integrations and the wealth of native features, MarTech360 is able to manage the entire marketing automation process end-to-end : lead generation, tracking of navigation behavior, monitoring of conversion flows , nurturing and lead scoring workflows, production and sending of personalized content, forms, Landing Pages, CTAs and much more. It is therefore an all-in-one solution , complete, efficient and effective.
