, right? Something similar is offered by carousels of sponsored results that allow, instead, to simplify the search for products related to a potential purchase.
Snippets
The classic Google result that includes title tags, meta description and reference address. To this triad you can add sitelinks , hypertext shortcuts that lead to specific pages or sections.
Paid Snippets
Another important aspect to consider: a part of the Google snippets do not concern SEO, organic results, but the ads of those who invest in Google ADS (formerly AdWords) to have highlighted links. This is native advertising that falls within the logic of SEA, the area of Search Engine Advertising .
Direct results
Google accurately anticipates the needs of the public and summarizes, in certain boxes that vary in shape and composition of the data , in order to return what is really needed by the user who types the query.
google serp weather forecast
A concrete example: the one related to the weather. Just do a search dedicated to the forecast to have a box with the data relating to the entire week. It also works, for example, with song lyrics.
Featured Snippets
Zero results are those that Google highlights at the beginning of the SERP. The algorithm considers them useful, particularly valid, to give quick answers to users. This is done by extracting text with the link.
Directions
One of the most interesting combinations to understand how russia phone numbers
Google works: thanks to the integration with the maps section you can get directions directly in the SERP . How do you get this result?
directions on google map
Try typing an address. Google provides you with a result with alternatives to reach it. Whether on foot, by public transport or by car, suggesting quick routes and any urban traffic problems.
Knowledge Graph
The knowledge graph, a function introduced in Italy several years ago. For certain queries, such as those dedicated to famous things or people, the search engine offers information boxes with related searches based on the principles of the semantic web. In short, it is a real step into the future.
google knowledge graph
The combinations are different but it is right to underline one point. With every novelty there are risks for the positioning, the sites see their traffic stolen by these results that anticipate the needs and give precise answers. The work of those who do SEO? Trying to understand how Google search works and making the most of the opportunities present.
For example, by taking advantage of the resources offered to companies with Google My Business combined with an effective local SEO strategy .
What are the ranking factors?
To understand how Google search works and what criteria influence the mechanism, we need to introduce the topic of SEO ranking factors . And, in principle, there are about 200 of them .
These are factors that Google obviously does not list clearly even if you can find a basis on the page dedicated to the guide for search engine optimization. Let's try to summarize?
On-Site Optimization
It concerns the operations dedicated to improving the structure. The website must be designed in order to simplify the work of crawling and indexing, the webmaster must communicate to the search engine which are the most important resources with a sensible tree structure and artfully studied for the needs of the user.
Here it is useful to evaluate the importance of optimization in terms of speeding up the loading of web pages which is measured with tools such as Gtmetrix , Pingdom or Google Pagespeed Insight .
A slow site can have SEO problems, as speed is a ranking factor that is becoming increasingly important. But remember that this affects usability and user experience.
Must Read: What to Do When You Have a Slow WordPress Site
On-Page Optimization
Improving individual web pages takes shape from good keyword research, the analysis of keywords that suggests searches performed by the public. In this way you can improve everything .
Like URLs, title tags, meta descriptions, H1 and other headings . Above all, in this way you respect what Google itself indicates as one of the most important factors: the quality content that completes the web page.
People know great content when they see it, and they’re likely to recommend it to others, too—via blog posts, social media, email, forums, or otherwise – Google’s Official SEO Guide .
Off-Site Optimization
Anything that allows you to get links and mentions from other websites. This is not always the division of the sectors of optimization that follows the indicated line. Often the On-Site area is included in the more generic On-Page but the work of researching good incoming hyperlinks remains fundamental. Without falling into the trap of link schemes that c
