esponsibilities, And Rules

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Ultimately, Things Improved When The Company Created A Common Content Operations Strategy That Defined New Roles, R To Work Cross-functionally (And A Mechanism For Senior Management To Enforce Them). The Teams Became More Organized, Scalable, And Creative.the Team Leader Compared It To The Government: “we Now Have Both A Congress That Can Establish Rules That Work For All The Individual Teams – And An Executive Branch That Can Actually Enforce Them.

” However, A Year Later, He Told Me The Content Rules Themselves Didn’t mexico phone number library Provide The Real Benefit. The Rule Breakers Did.here’s What He Meant: After The New Operational Standards Went Into Effect, Groups Would Occasionally Rebel. But, Interestingly, The Rule Breakers Sometimes Got Better Results. And That Would Prompt The Content Team To Evolve The Operational Standards.



For Example, A Set Of Rules Existed On How To Prioritize Social Media Channels Against Other Content Promotional Platforms. One Team Broke Those Rules To Integrate Their Promotional Content Into The Other Team’s Promotions. Though They Circumvented The Standard, It Produced A Better Result. So, The Operational Team Changed The Rule.