Off-page SEO (image from Moz ) is aimed at acquiring mentions and – above all – incoming links that must be without nofollow to have value in terms of SEO. The world is that of link building but there are other nuances that can help obtain links useful for the ranking of a website.
Relationship between links and website ranking on google
For example, we often work with digital PR to collect mentions thanks to publications in local and national newspapers, link earning to register connections with content marketing work and then reach other techniques that can be risky such as the creation of PBN (private blog network). Let us remember, in fact, that Google tends Qatar Phone Numbers
to penalize link schemes .
On-site SEO
Many include this definition in on-page SEO . To be precise, we can say that on-site work is that which involves the entire structure of the portal and concerns the organization of the project.
For example, here we can address page loading speed, Core Web Vitals and everything related to user page experience, resource hierarchy, tree structure , crawl budget optimization and submitting the sitemap.xml to Google Search Console.
How to calculate pagerank of a site
As the official Google document points out , the formula for calculating PageRank is well known but it is not very simple. At least not for those who do not know the basics of advanced mathematics . Here is the expression:
PR(A) = (1‑d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
This means that Google evaluates in the calculation of PageRank, which is fundamental for positioning in the SERP, the quality and quantity of links received by a web page and the number of outbound links. That is, outgoing.
Even though it has never abandoned the influence of PageRank in SEO positioning, Google has eliminated the official indicator from 0 to 10 (the classic green bar in the browser, so to speak).
Solutions that overcome PageRank
Over the years, several paid tools have proposed alternative metrics to allow various web marketing specialists and SEO experts to give a value to a domain.
So we can talk about Zoom Authority for Seozoom which takes into consideration traffic from search engines, stability of organic positioning and growth opportunities. Then there is Moz :
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
Other useful solutions to obtain a metric that can evaluate the ranking of a website? You can use the Ahrefs Rank (AR) that classifies based on the quantity and quality of backlinks . The greater the number of quality backlinks, the higher the domain rating and the AR value approaches the maximum point.
How to Check a Website's Ranking
If the positioning of a portal can be considered as a decisive factor for the success of a digital project, it seems obvious to have as an objective the need to verify the ranking on Google.
What is the ideal solution? It depends on your needs and the resources available. For a quick check you can simply go to a browser tab, in incognito so as not to pollute the results from your personal history, and perform some searches. Are you working on your domain?
You can use a free SEO tool, namely Google Search Console : in the Performance Reports section you will find an in-depth analysis of the positioning and ranking of images and videos as well.
website ranking check
Example of performance on Search Console
Then there are other advanced tools, useful for your domain and that of your competitors. For example, with SEMrush you can set important keywords for your business and monitor the ranking in its evolution over the months. While with Seozoom you just need to do a keyword search to have a positioning scheme in the SERP with the different ranking changes that have occurred over time.
Must Read: Page Speed Is An SEO Factor
Do you want to improve your SEO positioning?
There is only one solution to follow: you have to face the challenge with the support of an SEO expert, a professional who can help you find the right solution for your needs. Without chasing useless goals tied only to vanity metrics. SEO positioning must be functional, defined by precise and achievable KPIs . Do you want to work i
