, with a more than optimistic trend also for the next few years, with a forecast of 2.6% for 2018 and above 3% for the following year. After years with a minus sign, the darkest ones of the crisis that was felt in particular between 2008 and 2014, the trend is certainly encouraging. It is clear, however, that more can be done, considering on the one hand the acceleration that digital innovation as a whole has had in a few years, and on the other the digital gap that the country has accumulated in the past.
If it is true that innovation is a train for economic recovery that we cannot miss, a more sustained pace for the ICT market would therefore be desirable, as Marco Gay, president of Anitec-Assinform, underlined when presenting the report: «The signals are good, but we must give them continuity, looking to the future and the delays to be recovered, with belgium telegram mobile Phone Number list timely planning, encouraging the most innovative drives towards the full adoption of enabling digital solutions».
ICT Market in Italy, a Dispersed World
There are many points to address in order to accelerate this growth dynamic of the ICT market in Italy, but there is a structural issue of the supply market that is particularly felt: the fragmentation of IT companies, which number as many as 87 thousand (25% of the total is concentrated in Lombardy alone).
Few large companies, together with a myriad of small companies, find themselves competing in a red ocean, creating an inevitable - and damaging - price war . It is always Anitec-Assinform that puts its finger on the sore spot, speaking of a "chronic underestimation of the prices of services whose purchase is still mainly based on lowest bidding " .
Growth Opportunity
As we said at the beginning, there are opportunities for growth. The moment is particularly favorable, because companies are riding the wave of digital transformation and increasingly need qualified and competent partners. Tech Companies that want to try to grow more than the average 2% of the market per year will have to understand that it is necessary to stand out , putting the renewal of the offer and organizational models at the center of the strategy. It is necessary to focus on the quality of the products and services offered, and invest to increase their visibility, expand the opportunities to get in touch with new customers and create new relationships.
