We can say that, in addition to having the necessary tools, we must classify the leads we have according to three criteria:
– Adaptation to the company's target or objective
– The phase of the purchasing process you are in
Once we know all this, it's possible to put the lead nurturing chain into action, which will need to be structured in vnpay database the four stages we've discussed: scoring, profiling, promoting company awareness, introduction to the purchasing process, and closing the sale.
We don't know what the future will hold, as the significant changes in the ICT world we're experiencing constantly create new formats and possibilities that we'll need to analyze to achieve the desired performance. We're currently facing a process that is essential if we want to truly leverage any company's database.
Key terms in lead nurturing
Lead nurturing
A technique based on establishing a series of interactions automatically with the user, which will vary depending on their characteristics.
Lead scoring
The temperature of a lead measures the user's level of interest in the lead nurturing process we defined earlier.
Inbound marketing
A method that combines marketing and advertising techniques in a non-intrusive manner, designed to contact a user at the beginning of the purchasing process and accompany them until the final transaction.
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