Cost estimates for advertising agencies with expertise in web production

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We will introduce the average costs of advertising agencies that also have expertise in web production under two headings.

When requesting web production only
When requesting web production and web advertising operations
If you understand the average cost beforehand, it will be easier to create a budget. Refer to each heading and understand how much it will cost to hire an advertising agency that is also good at web production.

When requesting web production only
If you are only requesting web production, the average costs are as follows:


The cost of web production varies greatly depending on the cashapp database size and purpose of the site. Use the table above as a reference to estimate how much your company's website will cost.

When requesting web production and web advertising operations
The average cost when requesting web production and web advertising management at the same time varies greatly depending on the type of site being produced and the company you request.

The average cost of web development is as mentioned above.

The standard cost of running a web ad is an initial fee of 50,000 to 100,000 yen, plus a management fee of 20% of the advertising cost.

For example, if you request the production of a landing page and spend 500,000 yen per month on advertising, the average costs will be as follows:

Web production cost (LP production cost): 100,000 to 1,000,000 yen
Web advertising fee (initial design fee): 50,000 yen
Web advertising fee (operating fee): 100,000 yen/month
The initial cost will be 150,000 to 1,050,000 yen, and monthly costs will be 100,000 yen.

However, some agencies may be able to offer discounts if you apply for both production and operations at the same time.

The fee structure varies widely depending on the advertising agency. If you are concerned, please contact the advertising agency and decide whether you should request web production and web advertising management.

Key points to consider when choosing an advertising agency that is also strong in web production
If you want to choose an advertising agency that also has expertise in web production and is suited to you, here are five points to keep in mind .

Are you gaining experience in web production and advertising management?
What is the scope of coverage?
Are there any compatibility or communication issues with the person in charge?
Is the fee structure clear?
Can you create a mobile-friendly website?
Take each of these points into consideration and choose an advertising agency that has expertise in web production and is suited to you.

Do they have extensive experience in web production and advertising management?
In order to choose the right advertising agency for you, you need to check how much experience they have in web production and advertising operations. If they have a lot of experience in web production in the same industry as your company, there is a high possibility that they have the know-how to succeed in that industry.

In addition, you cannot choose the right company unless you understand their past track record in advertising operations. It is a good idea to consider hiring a company that clearly shows how many inquiries they received as a result of their advertising operations.

What is the scope of coverage?
If you are choosing an advertising agency that is also strong in web production, it is important to check the extent of their services. Depending on the advertising agency, some only handle ad management, while others handle everything from management to access analysis and monthly report creation.

Companies with a narrower range of services tend to charge lower prices. If you clearly decide what level of support you require from your advertising agency and then choose a company, it will be easier to get a reasonable price.

Are there any compatibility or communication issues with the person in charge?
When choosing an advertising agency that is also strong in web production, it is important to check whether you have a good relationship with the person in charge and whether there are any problems with communication. Without proper communication, you may end up with a website that is different from the image of your company.

For example, it is a good idea to check whether the person in charge is comfortable asking questions and whether they explain technical matters in an easy-to-understand manner. If you feel stressed by face-to-face and email and phone communication, consider asking another company for help.

Is the fee structure clear?
When choosing an advertising agency that also specializes in web production, you need to make sure that they have a clear fee structure. In the case of web production, there are tasks that need to be done from site construction to after-sales support, but it is easier to understand if the fees for each specific task are shown.

Companies that offer both web production and advertising management in one plan often have a difficult to understand fee structure. Make sure they clearly state the basis for their pricing before deciding whether to request production.

Can you create a mobile-friendly website?
In order to create a website that is easy for customers to view, it is important to make it mobile-friendly. In fact, according to the results of the Ministry of Internal Affairs and Communications' 2023 Telecommunications Usage Trends Survey , 90.6% of people own smartphones.

In other words, it is a given that a website should be easy to view on a smartphone when creating a website. Creating a mobile-friendly website makes it easier for it to receive high rankings from search engines and increases customer satisfaction.