Learn from those around you?

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Choosing key performance indicators
With a clear strategy in place and a keen understanding of the opportunities, we decided on the following KPIs to help achieve a 40% increase in conversions by the end of Q3:
10% increase in CTR in search results by reworking metadata
Build 10 high-quality targeted links through content outreach
Increase keyword presence on 6 product pages, 3 guide pages, and 3 case studies
10% increase in conversions when clicking on "Get a Quote" and subscribing to the newsletter
5% decrease in bounce rate through UX and content review of key pages
Increase PPC ROAS by 25% by improving Quality Score across landing pages
50% increase in LinkedIn followers through sponsored content or sponsored InMail messages
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The results of an effective digital strategy
Small business insurance quotes (and brand mentions) increased dramatically, and by the end of the third vk database quarter, all targets had been exceeded. Not only had quotes increased exponentially, but conversion rates had also increased. Meanwhile, conversion rates for other insurance products had decreased.
Small business insurance meant plenty of cross-selling opportunities, the lifetime product value was high, customer loyalty was strong, and our client was close to achieving their North Star.
This working example shows how an effective digital strategy can provide focus and quickly lead to the achievement of objectives and the realization of benefits, while generating sustainable growth in the medium and long term.Knowing your customer is essential to boosting your sales.
Know your client

No matter how good your product or service is, the reality is that no one will buy it if they aren't interested in it. And you won't be able to convince anyone they want or need to buy what you're offering unless you understand what your customers want.

Knowing and understanding your customers' needs is the most important factor for any successful business, whether you sell to individuals (B2C) or to other businesses (B2B). By acquiring this knowledge, you can use it to create content and strategies that encourage your customers to choose you over the competition.