LinkedIn Marketing: how to do lead generation

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The lead generation rate on LinkedIn is much higher than on other social networks. But a lead cannot be won in a few hours. It takes a gradual process that starts with identifying and finding your prospects, classifying them based on their level of affinity, and finally engaging and informing them on LinkedIn until they are “mature” enough to face a commercial negotiation. To achieve the goal, you need to cultivate the relationship. Social media are above all a tool for listening, interacting and collaborating france telegram data with customers and partners.



How to Measure LinkedIn Marketing Effectiveness
To exploit the potential offered by LinkedIn Marketing, it is necessary to act with continuity, plan and track the progress of the activities. It is necessary to define the metrics and KPIs capable of defining the effectiveness of the actions based on the objectives set for the presence on LinkedIn.

Page analytics allow you to verify if you are attracting the ideal target: they provide information on visitors in relation to their sector, role, geographical area, etc.

Other internal monitoring tools on LinkedIn are statistics on views and clicks on the personal profile or company page. Furthermore, for paid campaigns, which are a possible option but should be carefully evaluated, we can use the measurement of conversions. In addition to these, there are also third-party Analytics tools that allow you to make a broader reading of the company's performance on LinkedIn.