10 marketing mistakes made by large companies?

[Habib01]

The brand sought to communicate that its products could be used diversely by women regardless of ethnicity, race, or skin color. However, the campaign was not interpreted that way by its audience, and criticisms labeling the brand as racist and offensive were swift.
The company removed the video and apologized for the bitter taste its campaign left in its mouth.
10 marketing mistakes made by large companies.

10 marketing mistakes made by large companies
HERSHEY'S
In 2018, Hersheys launched an Instagram campaign, “Doing good tastes good,” with the corresponding hashtag #DoGoodTastesGood.
The campaign's goal was to take positive action and generate a positive impact on the community, highlighting the brand's products or simply using the hashtag.
The campaign turned negative when various influencers uploaded content "helping" homeless people or even people they considered to be low-income with a biased judgment about their skin tone.

Instagram posts showed influencers (with light skin) giving away bread and cartons of 99 acres database Hershey's milk, chocolate bars, and food to people. The common denominator was always the contrast between light-skinned people "helping" people with dark skin. What the company initially intended to promote was terribly overshadowed because the campaign highlighted the classism experienced in Mexico daily, corroborating the idea that the "poor and needy" are dark-skinned, and those who "donate, the privileged, the better off economically" are light-skinned.
In a country as classist as Mexico, skin tone matters, creating a huge gap of inequality.

A gap that is reflected in the educational level, the number of people who hold management and strategic positions, the stable economy, etc., and society. And it's a stigma that Mexican society seeks to dispel, so the campaign only reinforced this idea.

Hershey's executives expressed regret for not being able to properly convey their message, which was intended to inspire empathy in consumers to perform good deeds that would have a positive impact on the community. They also thanked their audience for helping them realize their mistake and for raising awareness.