3. Use CRM and SCRM
Use CRM and SCRM systems to track and manage customer lifecycle marketing across all channels .
Traditional CRM is more about sorting out various background information and consumption information of customers, and then continuously tracking them through a systematic way, including archiving records of further consumption; when, it can be used to improve internal work efficiency, information management level and capabilities.
SCRM stands for Social Customer Relationship band database Management. SCRM allows users to have a greater sense of belonging, fun and achievement; the interactive bilateral relationship allows consumers' needs and ideas to be closely integrated with the development of brand positioning.
4. Humanized brand marketin
B2B marketing isn’t as simple as B2C marketing. Not only is the B2B sales cycle longer and more complex, but it’s also harder to win the other party’s trust. But you can win over your target audience with one basic trick: humanize it . Here are some ways to humanize your brand marketing:
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