Differentiation is a marketing strategy that appears frequently and is extremely important. It represents your unique value, whether for individuals or companies.How can brands formulate differentiation strategies?
September 21, 2020
Differentiation is a word that bosses love to talk about, but it is not as easy as just saying it. Today, Houst will talk about differentiation for your reference.
1. Re-understanding differentiation
1. The purpose of differentiation: Differentiation is to fantuan database give users a reason to choose you instead of others. Differentiation is very important! If a brand or company is not differentiated, it means that consumers will not be loyal to you, because you have no unique value and you have not given consumers a reason to choose you.
2. The essence of differentiation: It is differentiation of "meeting consumer needs". No matter what kind of differentiation, returning to the essence is to better meet user needs. When formulating a differentiation strategy, we must start from user needs to explore differentiated advantages. For example: under the parent demand of [daily shampooing], there are many differentiated demands and corresponding products, such as "anti-dandruff - Head & Shoulders", "hair care - Pantene", "anti-hair loss - Bawang", "smoothness - Rejoice" and so on.
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