How to launch a strategic owned media

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By managing your owned media strategically with your goals in mind from the very start, you can aim to achieve your goals efficiently.

Here we will tell you the key points to consider when launching your own media.



Setting appropriate KPIs and KGIs and measuring their gambling database effectiveness on a regular basis
One thing that must be done when launching an owned media is to set KPIs and KGIs .

KGI is a quantitative indicator that is set as the final goal of the project. For example, it is something that is directly linked to the purpose of owned media operation, such as "increase in sales by ◯% " or "gain ◯ new customers."

KPI is a quantitative indicator that is continuously monitored to measure the degree of achievement of the goal set in KGI . For example, the number of page views or unique users are set as KPIs .

By setting appropriate KPIs and KGIs based on the objectives of your company's owned media operations , it will be easier to measure the degree to which your objectives are achieved.

In addition, since it is possible to quantitatively measure effectiveness, it will be easier to explain and report, and it will also increase understanding of owned media operations within the company.



Please see the following article for a detailed explanation of KPI settings.



Site construction that takes into consideration your company's branding
Owned media is media that can be built according to the wishes of your company. Since you can freely control the content and design of the site, you can also build a site with your company's branding in mind.

By creating and designing content that takes branding into consideration, you can control the impression you give to visitors. On top of that, by continuing to operate your media for a long time, you can also establish your company's image among users who visit repeatedly.



A system that can post a considerable amount of high-quality content
Blog-style owned media has become mainstream in recent years. Article content solves the problems of visitors and aims to acquire leads.

What's important for blog-type owned media is the quality and quantity of content. In other words, the key to the success of a media is to send out a large amount of high-quality content.

Content creation requires specialized knowledge, but by outsourcing to a specialist company with a wealth of know-how, you can secure professional writers and editors, allowing you to produce high-quality content efficiently and reliably.