Therefore, it is necessary to carefully evaluate which information will be most useful to frame the potential customer and understand their needs, in order to target them with personalized communications and offers.
But it's very difficult to get a user to agree to share their data with a company without receiving anything in return. To incentivize them, the most common strategy is to offer something of value: a lead magnet . This can be anything that piques the user's interest and is somehow related to the company's field, such as:
A newsletter with industry updates and meaningful insights.
A whitepaper or e-book , perhaps a guide, a technical document, an in-depth analysis on a specific topic.
A template or practical example of how to do something.
Industry benchmark .
Access to a webinar ,
Workflow and support to reach BOFU (bottom of the funnel)
Once you reach this point in the lead generation funnel, you should aim for conversion. It's important gambling data japan to know that the prospect's path to the narrowest point in the funnel doesn't follow predefined timelines and isn't necessarily linear .
A user who starts with a well-defined need (such as "I need a new logo") will take less time than someone with a more generic need and needs to clarify how to satisfy it (for example: "I would like to increase sales on my site").
It's likely that more steps will be necessary for this user to complete the purchase . The best approach is to insert leads into a workflow that, through increasingly targeted emails and content, will lead the user to several microconversions before the actual sale.
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