It means that your company's business opportunities increase and, therefore, your sales.
There are many methods to get these leads. Some are more expensive (in time and money) and others not so much. Today we want to talk to you about the second option.
Today we are going to talk to you about how to get leads with a limited budget in B2B technology companies .
Generating leads on a small budget: how to do it?
Create a good landing page
We have already talked to you in other canadian cto cio email list articles about the importance of landing pages when it comes to capturing leads for your B2B technology company. It is the most effective resource to increase your database of potential clients.
So start there.
Remember that a good landing page should be simple and have a header that invites your visitor to take action. It should include a form (essential for collecting the data of your potential B2B clients) and after it a value offer ; this will be what encourages your visitor to give you their data in exchange for obtaining said content.
Therefore, pay even more attention to the development of this valuable content, since a large part of your conversions will depend on it.
landing-pages-effective-captar-leads.png
Include a call to action in the main menu bar
Another action that will help your B2B technology company generate more leads is the inclusion of a CTA in the main menu bar of your website .
It will be one of the first places a visitor will see when they enter your website. Take advantage of this and direct them to a new landing page where you again offer valuable content in exchange for that visitor leaving their data.
Create a striking CTA with text that immediately captures the attention of the visitor who arrives at your website.
You can see the example on our own website, where we have placed a call to action so that those who visit us can request a free audit of their website .
free-web-consulting-ipanema.pngPlace a subscription pop-up
Be careful with this resource, avoid having the pop-up appear on your visitor three seconds after arriving at your website, as it could be too intrusive and you could lose the visit. Calculate a reasonable time for it to be displayed (40-50 seconds); this way the visitor will have already read part of the content on your website and the pop-up will be less intrusive for them . And if it is also related to what they are reading, all the better, as there is a greater chance that they will fill out the form you show them.
For example, if the visitor has landed on your blog, you can show them the possibility of subscribing to your newsletter to receive new content in their inbox. If your B2B technology company is dedicated to software development, you could offer them a seven-day demo.
To generate these pop-ups, use resources such as SumoMe or Thrive Leads .
popup-subscription-hubspot.pngUse (also) an exit pop-up
We already talked about this resource in our post (which we invite you to read) where we talked about some spectacular examples of CTAs for technology companies .
It is a pop-up that will be shown to the visitor in case they want to leave the page without having performed the action we required . For example, subscribing to our blog or downloading some specific content.
With this resource, what you will do is remind your potential B2B client what they will miss if they decide to leave the page. So offer your best content to seduce them and a good text.
To create an exit pop-up you can use Thrive Leads, it is a paid tool, but it is worth the investment.
Add a CTA to your email signature
Have you ever thought about it?
Take advantage of your email signature to include a call to action that sends your recipient to content of interest. To do this, you must have your database segmented and created emails for each of your segments .
Otherwise, include more generic content that can provide value to any recipient.
