What is email marketing
Before, I will briefly explain about email marketing. In essence, email marketing is an effort to market something through email which is usually sent in bulk to people who have registered their email.
To send mass emails, there are tools that we can use. Some of the popular special database ones are GetResponse (starting at $15/month), AWeber (starting at $19/month), and MailChimp (starting at $0/month).
With the help of these tools, you can create opt-in forms – email registration forms – easily. Email marketing tools are also useful for accommodating the email list that you have collected and also sending emails to them automatically, for example to send new post updates on your blog.
For those of you who are not familiar with email marketing tools before, you might be wondering why we pay so much to send emails? Even though there are free facilities such as FeedBurner for example, to send automatic blog content updates to readers.
In addition to sending automated emails with new content updates, you can also send emails that you write yourself. That's why using an email marketing tool is better than FeedBurner or WordPress Jetpack.
But for those of you who are already using FeedBurner, don't worry because the subscriber list can be exported.
Benefits of building an email list
Building an email list is very useful for an online business, therefore, if you visit websites, many will ask you to enter your email.
Email is still the most efficient online communication tool for various needs. Every day, everyone who is diligently online must take the time to check their email. Moreover, with the existence of smartphones, access to email is very easy.
Email will continue to evolve in the future, people will increasingly use email to communicate online, send files, or store important documents.
Compared to writing on a blog, there are advantages to sending emails directly. Here are the reasons why sending emails is more effective than other media:
More personal . Because email is basically a communication medium, sending emails feels more personal. The emails you send will feel more personal, if sent properly. With email, other people can also send messages to you directly.
Targeted . The people who sign up for your email list are those who are clearly interested in you, your product, or your work. These are the people who want to hear more from you. If you are selling a product, your email list members will be more likely to buy than anyone else.
To build relationships . It is important to build relationships with people who are interested in you. With an email list, you can build a closer relationship with them so that you become more credible.
Proactive . In a blog, you write and then wait for people to come and read it. This can be considered a passive effort. With email, we actively send emails directly to their inbox.
Cheaper . Although email marketing tools require costs, these costs are much easier as marketing costs compared to using advertising media. In addition to being cheaper, email marketing is also more time-saving.
Greater reach . Social media can also be used to build relationships with audiences . But email can reach more people because posts on Facebook are often filtered by the system so they don't appear in your followers' news feeds. While on Twitter the flow of information is too fast, sometimes your tweets are not read. Even so, social media is also very important.
So in conclusion, email marketing is a more effective marketing effort than other media if done properly. Therefore, it is not surprising that big online businesses always ask for their visitors' emails.
