This content will not only help you shape the strategies you can implement in 2024, but will also shed light on important developments in 2023. You can use the panel on the left to easily access the category you want. To learn more about the exciting innovations awaiting us in 2024, let's take a look at the evaluations and comments of experts in this field!
SEO
In this section, you can review the 2023 evaluation of SEO and the predictions for 2024. Focusing on Google Updates and innovations in the field of SEO , Samet Özsüleyman and Mert Vahit Demir summarize the important developments of 2023 for you and share their predictions for 2024.
Samet Ozsuleyman
2023 has truly been a year full of Google updates and innovations, albeit a classic sentence. You can find my thoughts about this year and my expectations from the 2024 SEO world under subheadings below:
Google and its Updates
Since one of the areas I enjoy most in SEO is structured data, there have been major and effective innovations and document updates in this area. In order not to miss out on developments, I always follow the last update dates of the official Google documentation and try to look at the differences between the two texts:
Unlike other years, Google started to give more details to WMs in order to reach the best. For example, from the most accurate use of the time format the article was published to user-agent definitions. Limiting the display of FAQ schemas , restrictions on How to schema usage were, in my opinion, important developments in the sector in recent times. We read suggestions such as giving more details in technical SEO and not using 403 and 404 status codes to reduce crawl speed .
The biggest SEO updates we experienced in 2023:
November 2: November 2023 broad core update,
October 5: October 2023 update,
September 14: September 2023 helpful content update,
August 23: August 2023 broad core update,
March 15: March 2023 core update.
When you do a year-end review, you can do some analysis overseas chinese in europe data to see how these updates affected your site or even specific parts of your site. This way, you can really see how the organic channel has changed for your brand in 2023.
Search Console bugs and reporting delays were among the most common problems we experienced this year :
Helpful Content & EEAT
Producing useful content has always been something Google wants, but now it gives more importance to it. If there is no problem with your site from a technical perspective, you should definitely check your content.
One of the questions I was asked the most in 2023 was " My site is crawled very well, I have no deficiencies in terms of site speed, but I can't move up ." In fact, we need to look at our site from the outside and take actions that will turn the effects of Google Helpful Content Update into positive ones. If you cannot take steps in this regard, we regret to say that your SEO efforts may not have a positive effect.
If your writers are not experts in your field, you can ask writers who are experts in your field and in good standing with EEAT to review your content, and you can even budget for this. And when you start taking action, I mean really changing the content in a meaningful way, not just a few characters:
We have also seen the innovations regarding the Review update and which languages it affects. You can definitely review your position changes in these languages and take notes of your deficiencies. It can be difficult to make EEAT improvements; but believe me, it is worth it. Especially when you consider that your competitors in Turkey are experiencing the same resistance, you will see the effects over time.
Google News & Discover
In 2023, publishers occasionally experienced problems with content such as breaking news due to late indexing issues in Google News. During this period, we saw Google showing different designs to many users with A/B tests and different innovations in areas such as Top Stories.
News sites with low content quality sometimes suffer the punishment for this, and in some cases, due to the partial inadequacy of Google algorithms, they were listed for search queries where they did not actually demonstrate high expertise and experience. Another thing I have seen throughout the year is that sites that update their news while events are ongoing increase their traffic and SEO visibility. Since there is a lot of competition until you reach a popular point, presenting the best quality and best news can make a difference here:
