KPIs for Digital Marketing: Dynamic Metrics

Habib01 · Post by **Habib01** » Mon Mar 17, 2025 5:14 am

In practice, if a campaign's target audience is 5 million and a TV show reaches 1 million, the relative reach is 20%. If there are 3 commercials within the broadcast, the total number of impressions is 3 million, and the frequency is 3. The GRP is obtained by multiplying 20 by 3, or 60 GRP. This result is based on statistical measurement of the audience reached.

What has changed with digital? Almost everything. Marketing KPIs have gained importance, first and foremost, because a much more precise and broader use of metrics , and dynamic metrics in particular, is now possible. The distinction between traditional and dynamic metrics is quite simple. The former—generally—depend on a large number of factors, are difficult to control, and vary over the medium and long term.

ROE (Return on Equity) is a perfect example : there are numerous factors that determine gambling data hong kong change, and their relationships and variations are complex. Furthermore, results can only be appreciated over the medium and long term. With dynamic metrics, on the other hand, it's possible to see significant changes even within the space of a few weeks by acting on a few factors, at most just one.

An example: what influences the KPIs of an email marketing newsletter
Imagine sending a newsletter and being dissatisfied with the open rate, which was only 25%—much worse than the industry average of 35%. There are several newsletter parameters that can be modified to determine if you can achieve better results . Let's try to list a few: the target (the segment to which the email was sent), the day or time it was sent, the subject of the email, the message or its design or layout, the call to action (i.e., the action requested from the recipient, the CTA or C2A), even the tone of voice or the background color.

Each of these changes, preferably made separately to assess their individual effects, could affect the open rate, for better or worse. In practice, it has been found that even a small change can change the outcome of an email campaign .