The story behind the birth of Amazon Pay"

[ashammi228]

Hello, I'm Kurihara, a digital senior from the Life Design Unit.
The 15th en learning was held on December 14th last year.
en learning is a study session held by inviting professionals from outside the company to teach employees what they want and need to learn, according to the company and their own stage. We invite
people who have worked at enfactory, people from partner companies, and other people with whom we have a connection.
*Past report
For the 15th session, we invited Takahiro Toyodome from the Amazon Pay Business Headquarters of Amazon Japan, LLC.
After joining All Bout, Toyodome was actually involved in the advertising database launch of Style Store and was involved in logistics and customer support (2004 to March 2011).

He is currently the product manager for the Amazon Pay Business Division. (Because many meetings within Amazon are held in English, he apparently had a private tutor and studied hard even before joining the company.)
This time, he spoke about the theme of "Amazon's growth and customer-first philosophy: The story behind the birth of the online payment service "Amazon Pay"!"

1. Amazon's culture
Amazon's corporate philosophy is "to be the most customer-centric company on the planet."
In addition, they also value "what problems can only Amazon solve?"

At Amazon, rather than relying on the goodwill or performance of individuals, they place importance on coming up with "a system that works for anyone."



②Amazon’s business model
Amazon is focusing on increasing the product lineup it offers to customers. This creates a virtuous cycle that attracts more customers and sellers who want to sell on Amazon. Also, the essence
of Amazon's business is not selling things.

The essence of the site is to "help customers make purchasing decisions." To achieve this, they repeatedly think about what kind of usability is needed and implement it.



3) Amazon Pay, which has Amazon's DNA