Stand out in an inbox full of offers: the subject of the email
Often when preparing a newsletter or a promotional message, all the energy is focused on the body of the email: captivating texts, well-crafted images, strategically placed calls to action. Finally, before sending, a few hasty moments are spent composing the subject. But this means not giving importance to one of the most important elements for the success of your email lead nurturing campaign. The subject is the first thing the recipient of the email comes into contact with . If it is not able to intrigue and stimulate the user to open the email, the efforts to create good content will have been in vain: it will never be read. Let's look at some techniques below to write a subject that can make your email stand out among the hundreds that each person receives every day.
