he Google MUM update is therefore a logical further development on the way to a semantic search engine. The following infographic is welcome to be shared on social media and used in other ways.
Click on the image to download high-resolution graphic for free use
Fewer visitors from Google in the future due to MUM?
Through innovations such as MUM and BERT, Google wants to display even more answers directly in the SERPs without requiring another click on the source of the content. There is a legitimate concern here that Google will continue to turn off the traffic tap and display as much information as possible in its own world.
There is a risk that the interests of Google and the content publishers will diverge and Google will gratefully use the appropriate content passages without letting the publisher participate. However, it is up to Google itself to decide how to balance the interests. And one thing is clear: Google relies on current content to answer users' existing and future questions. And as a technology company, Google is able to algorithmically index information and prepare it in a user-friendly manner. However, they will probably never be able to independently build up in-depth specialist knowledge and map it independently of the content provided by azerbaijan cell phone number list publishers. Therefore, one can only trust that Google will continue to reward good content with traffic.
About Olaf Kopp
Olaf Kopp is an online marketing expert with more than 15 years of experience in Google Ads, SEO and content marketing. Olaf Kopp is co-founder, Chief Business Development Officer (CBDO) and Head of SEO & Content at the online marketing agency Aufgesang GmbH. Olaf Kopp is an internationally recognized industry expert for semantic SEO, EEAT, LLMO, AI and search engine technology, content marketing and customer journey management. He is the founder of the world's first database for patents and research papers that every SEO should know. As an author, he writes for national and international trade magazines such as Searchengineland, t3n, Website Boosting, Hubspot Blog, Sistrix Blog, Oncrawl Blog ... . In 2022 he was Top Contributor at Search Engine Land . As a speaker, he has appeared on stages at SMX, SEA / SEO World, CMCx, OMT, Digital Bash and Campixx. He is the host of the podcasts OM Cafe and Digital Authorities. He is the author of the book "Content Marketing along the Customer Journey", co-author of the standard work "The Online Marketing Manager" and co-organizer of the SEAcamp.
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