Explore personalization effectively

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Additionally, the right system can automate the process of qualifying a new sales lead. So instead of waiting for a rep to contact you, your new lead can be engaged immediately with an email that creates an opportunity for them to provide more information to your company.

This automation reduces the time a new lead has to wait for contact, which improves your closing rate.

In addition to building a relationship with your audience, personalizing emails can help you increase your open rate by around 26% .

Personalize emails:

Adding your recipient's name to the subject line;
Sending them an email or special discount on their birthday or special dates;
Make recommendations for articles and other content based on previous engagements.
7) Reduce Spam notifications
Flooding your leads’ and customers’ inboxes with content that colombia mobile database isn’t relevant to them is the quickest way to increase your unsubscribe rates. After all, even if the content is relevant, they may not want to receive spam from your emails.

Effective email marketing is, above all, relevant. But other precautions are essential:

Frequency of sending – see if your tool gives recipients the option to select what they will receive from your company and how often they will receive it;
Tone of your messages – Avoid being a pushy salesperson and instead adopt the role of a helpful friend who just wants to help. This will come across as less spammy, even if they sign up to receive three emails a day.
Having successful email marketing depends largely on your ability to collect reliable data. So, the more your business knows about its target audience, the better equipped it will be to:

Increase the quality of your leads,
Shorten your sales cycle,
Acquire new customers quickly.
If you liked these tips and want to know more about digital marketing, our rich materials area has countless eBooks, cases and materials that can help you on this journey.