Avoid posting a single ad for a long time

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You shouldn't post the same ad on Facebook for a long time. This creates ad fatigue and people click on the ad less and less. If you're serious about investing in PPC advertising on Facebook, change your ad from time to time, at least once a month.

Reduce audience overlap
You shouldn't waste money showing the same ad to latvia phone number data multiple audiences. If your audiences overlap, they're competing against each other in the bidding auction , which unnecessarily increases your cost-per-click. Audience overlap should be minimized.

Statistics in Ads Manager can help you determine if you are presenting one ad to multiple audiences. If you find that this is the case, you should manually exclude specific audiences.

Conversion tracking and retargeting are key
Proper conversion tracking can help you generate more revenue from your Facebook ads . Once you see which ads and audiences convert better than others, you can use that knowledge to improve your other, less-performing PPC ads. You can use the Facebook Pixel to track your conversion rates. It also lets you see which users clicked on your ad but didn’t convert. You can then create a retargeting audience from them and re-target them with special, targeted ads.

A few words in conclusion
In online business, the old saying “Work smart, not hard” is more true than anywhere else. It is indeed better to work smart than hard. If you implement the above techniques into your marketing, you can reduce the cost per click of PPC advertising on Facebook and thus ensure higher profits. The money you save can be spent on further expanding your business, and that is always worth it.