This way your readers will know you’re genuinely interested in their wellness. See how MeetEdgar does this in their emails:
Use power words in your email subject lines and content
These are words that elicit a response. Be sure to use them smartly from this list.
Add a CTA in your email
A CTA is a call to action that tells your readers what to do. So, you could write ‘hit reply and tell me…’ Take a page from Project.co’s email:
Tip: You can also use a GIF as your CTA.
Describe things while keeping your copy fluff-free
Describing your struggles, environment, or experience helps engage your reader while making you sound more human (read: authentic). Here’s how Joel makes his email personable:
Share updates like humans do, but involve people in them too
The idea is to get people involved, so they don’t end bahrain mobile phone numbers database up thinking ‘what’s in it for me?” You can do this in 3 ways:
1) Ask about updates in their life when sharing an update from your end
2) Ask a question that’s relevant to the update you share
3) Involve your readers like James Clear did when he was starting a podcast and looking for help for it
The 3-2-1 newsletter
Relationship marketing best practices
Now that you have the framework of how to build relationships with emails, let’s leave you with these quick best practices before tying it all together:
When you say ‘hit reply’ do reply.
Don’t take only. Your approach to offering value should always be to give, give, give.
This goes without saying but be consistent – consistent in sending emails, writing in your brand voice, and showing brand personality. Relationships are built on this.
Take home message
Emails are a wonderful medium for building relationships with your target audience. Above all that we’ve discussed – appreciating your subscribers, sending welcome emails, engaging and encouraging engagement, personalizing, and segmenting your list – be yourself.
