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Nowadays, it is almost impossible not to come across casino marketing campaigns. Whether on television, online or in magazines, casinos invest heavily in marketing to attract new customers.
However, can you identify the different strategies that casinos use to attract new players? In this article, we reveal the main marketing strategies used by different types of casinos. Discover some ways to identify them.
This article was written in collaboration with Casino Portugal Online . The denmark email list website in question features articles by experts, as well as a list of authorized online casinos in Portugal .
Witnesses of Winners
One of the most common and effective strategies is to publicize testimonials of big casino winners. According to Are Morch , this is a way to promote optimism and create a positive opinion about the casino.
Hearing someone talk about their winnings at a particular casino creates in us the hope and desire to also win large amounts of money. Consequently, we may end up betting at that very casino. This is one of the best casino marketing ideas, as it acts as a call to action.
However, the testimonies of lucky winners can be misleading. If you want a more objective and informed opinion, we recommend reading casino reviews from recommended sites. The informed opinion of experts like Martim Nabeiro can be invaluable when choosing a casino.
Extra-game Attractions
An equally common strategy is to include other attraction and entertainment factors in casinos, in addition to betting. It is very common to see hotels integrated into casinos, to offer both services simultaneously. In Portugal , for example, we have the Hotel Casino de Chaves .
Another product offered alongside betting is entertainment, such as concerts, plays, among others. Casino Estoril , considered the largest casino in Europe, often uses this strategy and hosts numerous concerts.
Segmentation
According to Alphametic , a segmented marketing strategy can generate profits three times higher than a traditional marketing strategy.
This is because certain groups of people are usually more likely to gamble than others. Therefore, by identifying their target audience, the casino can invest in advertising actions targeted at that group.
Sometimes it is not possible to define a single segment as a casino's target audience. In these cases, several population segments can be defined. Different marketing actions are then created to target each one.
Casino Layout
The layout of the different games within the casino is also very important. Naturally, casinos tend to place games with higher stakes in more prominent places. This way, they hope to attract more customers to these games.
It is also very important to know the tastes of the population and select games that locals like. This way, when a gambler goes to the casino, he will be able to find his favorite game easily.
Personal Data
As you can see from the previous strategies, it is crucial for casinos to know their players. Therefore, it is very common for casinos to ask their users for permission to use their personal data for statistical purposes. This way, casinos can better predict the needs and preferences of their target audience, and create advertising campaigns that are tailored to them.
Information is usually collected through credit card information or casino websites.
Still, if you are not comfortable with this method, you can always decline the casino’s request.
Conclusion
Now you know the main techniques used by casinos to attract new customers. Will you be able to recognize them the next time you are targeted by a marketing campaign? Enjoy and have fun with casinos. Good luck and happy gambling!
