The internal part is where we define the brand personality, that is, the mission, values and vision that will transmit the brand to customers and that will make it position itself in the market. Talking about the outside The design influences the external part. They are the colors, typography, corporate logo... What distinguishes one brand from another. When we see the Nike logo we know it is Nike, when we see white letters with a red background we associate it with Coca-Cola, etc.
It is important to keep in mind that the entire graphic wuhan phone number list part of your brand must support the strategic part, in this way, it will help grow your credibility with customers. However, in order to carry out a good branding strategy, you first have to know what type of brand you are. For years, many classifications have been made of the types of brands that exist.on Seth Godin's, since it is the one that best exemplifies the types of brand you can be.
Depending on your order you can be a brand: Mechanical Turk or no branding: These are a type of branding that works with the Amazon Mechanical Turk application. By spending little money you can have a freelancer do the work you ask of them. If this is the type of brand you are, it means that you are well-off, that is, the only way to differentiate yourself is the price. You don't aspire to go further.