Humans have an incredible ability to focus on the urgent and solemnly forget the important. Think about your routine. How often do you sit down to plan? If your answer is “many times,” you should be congratulated.
A normal human being is constantly putting out fires. They solve list of ghana whatsapp phone numbers a client's problem, help a friend out of a tight spot, do everything that needs to be done "on the spot." But they don't stop at what they want to achieve in two years, for example.
Especially at the beginning of our careers, we get used to doing what needs to be done. Until you realize that the only way to get anywhere is with planning: objectives, goals, values , making crucial decisions. Or strategic planning is the same, but at the company level.
At the beginning of the business, managers are concerned with selling, delivering and surviving. Over time, one realises that what is being done is “selling lunch to buy dinner”.
Without stopping to think about important, non-urgent activities, the long-term result will never improve. And we are not talking about making millions and creating an empire here.
Planning is also important for those seeking peace of mind.
In this article, we will explain the format that we like the most in strategic planning:
Step 1 – Positioning and purpose : defining the company's organizational culture
Step 2 – Objectives, goals and indicators: quantifying growth
Step 3 – Presentation and sharing: It’s time to motivate!
Step 4 – Execution and Monitoring: Action!
Strategic plan
Step 1 – Positioning and Purpose
The first major step in strategic planning is to design the company's organizational identity. Broadly speaking, culture represents the answer to the questions:
Why does the company exist?
Where do you want to go?
Who will take her there?
How will you achieve this?
What resources do you need to achieve this?
This phase of the strategic plan is undervalued by many managers. But it is very important because it will be the basis of the objectives and goals defined in the next steps, as well as influencing all the company's attitudes in the future.
1.1. Organizational identity
We made a whole article explaining the meaning of mission, vision and values. So here we will show you in summary form:
Mission : Purpose, essence of the company.
Vision : The company's long-term dream.
Values : Current/desired practices to fulfill the essence and realize the dream.
The mission
It is a purpose-driven organization . It should not simply be tied to the product, but to the essence, something that distinguishes it from all competitors. Why does the company exist?
