Today I'm going to tell you all about this great strategy that many international brands have implemented in one or more of their products. I'm also going to give you 6 KEY TIPS to carry out a successful co-branding strategy that you can apply to your business. Ready? Here we go!
CO-Branding: the strategic alliance between brands
Co-branding is a positioning strategy that consists of a ghana whatsapp number data 5 million strategic alliance between brands for tactical purposes, with the aim of providing greater value, increasing profitability and gaining greater positioning. Through this strategic alliance, the identities of the brands will come together; that is, your brand, which has its own identity, and the brand you will join forces with (which also has its own identity), will come together to achieve common objectives.
Co-branding is one of the most widely used B2B tactics today, where each alliance between brands requires a different methodology adapted to the type of product or service to which it will be directed.
Why do brands decide to implement a CO-branding strategy?
Penetration into new markets: offers brands the possibility of entering new markets or niches that have not been possible to penetrate until now; this strategic alliance will provide the necessary push and support to achieve this.
Sharing expenses and resources: some actions require large budgets that require a great economic effort; such as carrying out advertising campaigns or developing new products; this is why many brands decide to form alliances and reduce the investment budget to achieve their objectives.
Attracting new customers: This is usually achieved when two brands join forces to develop a new product that involves both companies, and gives both the opportunity to attract new customers who become potential consumers.
Improves brand image and provides greater visibility in the market
