In line with the above, a study carried out by ECLAC indicates that in 2019 more than 64% of those surveyed used some form of financial technology , a figure that demonstrates the exponential growth that these organizations have had in recent years.
Instant messaging:
Instant messaging channels have become indispensable platforms for the list of israel whatsapp phone numbers relationship between companies and their customers. In fact, industry data indicates that 91% of people prefer to use them to contact brands .
Especially considering that, currently, applications like WhatsApp allow payments to be made without leaving the conversation , generating a frictionless and much more friendly Customer Journey.
This gives way to conversational experiences , a concept that refers to the use of instant messaging channels to guide the customer throughout their entire purchasing journey. Of course, digital banking can greatly benefit from the integration of these platforms.
Discover the possibilities of conversational experiences for your company
In order to design conversational strategies, it is important for companies to consider the requirements and needs of their customers. This is the only way they will be able to position themselves among their target audience and become more competitive every day .
The perfect ally for fintechs
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