Email warm-up presupposes:
Starting with just one email sent to people you know
Sending a limited number of emails per day
Gradually increase the number of emails sent
Keep your email activity constant
Send messages to real people and stay connected: send and reply to emails, add attachments, etc.
Manage your inbox: label emails as important, unmark emails as spam, etc.
In other words, the email warmup is your trial period where you have to prove that a real human is using an inbox.
How long should I warm up my email account?
If you plan to send emails from a completely new domain, I recommend indonesia mobile phone number list warming up your account properly for 45-90 days before doing any kind of email outreach. As long as you maintain regular email activity and positive email engagement within this time frame, it should be enough to prove to email service providers that your account is trustworthy.
Warm-up your email account
Can I warm up my account manually?
Yes, you can. However, you must be prepared for a long and somewhat complicated process.
You will need to send emails every day, increasing the number of emails progressively. Also, since a high response rate is one of the key factors of email sender reputation, you will need to make sure you receive replies on a daily basis. And yes, replies from the same account are not a good scenario. You need to make sure you receive replies from many different email addresses.
Besides that, the reputation of the email addresses that respond to you also matters. And that is also something you will have to control manually. Too many nuances, really.
So, while in theory, you can handle email warm-up yourself, in practice, when your goal is to send mass emails, this process will take a lot of time… and nerves. That’s where email warm-up tools come in handy.
What is an email warm-up tool?
An email warm-up tool is a service that helps you automate the email warm-up process, thereby increasing your email engagement, boosting deliverability , and establishing your credibility. It connects to your inbox and does the warm-up for you over several weeks.
Why do you need to use an email warm-up tool?
With an email warm-up tool, you will look more credible to email service providers, which will help you keep your sender reputation at a decent level. Meanwhile, your emails will be less likely to end up in the spam folder.
Also, if you are operating in B2B and plan to send mass emails, you will need to automate your business processes and email warming is no exception. In this case, I highly recommend using an email warming service.
How do email warm-up tools work?
Email warming services use several methods to warm up your email account.
Some tools will operate on behalf of your account, automatically sending emails from your email address to other users from your email database and responding to their emails.
Other services have a network of email addresses that will interact with your emails. These tools also automatically create the content of the emails that will be sent from your account.
Nowadays, the market is full of email warm-up tools, which is, of course, very convenient. However, there are downsides: not all of these tools may match your business needs. Let’s say, not all of them can guarantee that their emails have unique content and are personalized. Or, the automatically generated emails that your account will interact with may not belong to real people, which will impose the threat of being caught by spam filters. Therefore, your choice of the right email warm-up tool must be precise.
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Do email warm-up tools guarantee higher email delivery rates?
The main benefits of email warm-up tools come down to two things: they help increase your email deliverability and boost your sender reputation. But to make progress easier, you should keep in mind that warming should be a gradual process and adjust the tool settings accordingly.
I have prepared a list of 9 email warming services that, in my opinion, deserve attention, so that you can familiarize yourself with their features and prices and choose the perfect tool.
Top 9 Email Warm-Up Tools for Your B2B Outreach Campaigns
Snov.io Email Warmup
Snov.io Email Warm-up
Being one of the most popular all-in-one marketing and sales automation platforms, Snov.io is launching a new feature – the email warm-up functionality. It is designed to improve sender reputation, inbox placement, and open rate after a warm-up campaign. This AI-powered tool from Snov.io automatically prepares your email account for cold campaigns and helps you increase your email deliverability.
Some of its key features:
Quick setup. It takes 2 minutes to set up the tool.
Self-engagement. Snov.io’s hyper-intelligent AI creates realistic, same-thread conversations automatically.
AI-powered content. Each email in your warm-up campaign contains the unique text generated by the algorithm.
Convenient email warm-up strategies. Depending on your goals, you can choose how the warm-up is executed: incrementally (for new accounts) or steadily (for accounts that need to improve existing email deliverability issues).
Inbox deliverability monitoring. You will have access to a dashboard with information about the location and progress status of warm-up by the provider, so you know how prepared your account is.
