How to Create Retargeting Creatives

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To improve performance, it is important to use effective creatives that capture the attention of the target audience and encourage action.
Test different options for offers.

Remind the buyer of a product they were previously considering. They probably haven't made a purchase decision yet.
Focus on the benefits - offer a discount, bonus or express delivery.
Suggest alternatives: other color options for the product or similar items in different price ranges.
A cart abandonment reminder can also be effective.
Request user contact information in exchange for useful content or advice to gradually build their interest through messaging or sales team communication.
Use personalized messages such as “You searched for”, “You liked” to evoke a response from the user.
Intrigue visitors by including a button to sign up for your newsletter to pakistan consumer email list receive a “secret code” for a discount, thus increasing engagement with the brand.

We recommend choosing offers based on the type of new arrivals, promotions, and seasonal discounts. A phased approach is also effective: show one offer one week, and another the next.
Sample cascade retargeting plan by week
How to evaluate the effectiveness of retargeting in Yandex.Direct via the Report Wizard
Studying the results allows you to improve your retargeting campaigns, increasing their effectiveness and return on investment. You can analyze the success using the Report Wizard. To do this, select the desired campaign in the list of campaigns and click on "Statistics" in its description.
Evaluating the effectiveness of retargeting through the Report Wizard
Review ad placements, audience selection criteria, and ad formats. Prioritize those sites with the highest number of conversions for key goals and exclude ineffective ones and those with high conversion costs.
Selecting parameters for analyzing advertisements
When studying placement sites in the Report Wizard, pay attention to such parameters as the type of advertising space, name, presence of turbo pages, presence in external networks, as well as the number of conversions, conversion rate and cost of attracting a client. In a long-term advertising campaign, start the analysis and draw conclusions after its completion.
Selecting parameters for analyzing ads in Direct
Select categories to analyze: Ad Groups and Delivery Conditions. Explore which creatives are driving the best results by focusing on the same metrics you would when analyzing placements.
Selecting parameters for ad analysis in the Report Wizard
Select the Ad Type category to compare different creative formats.
There are several reasons why you may have problems with retargeting.

The ads do not match the interests of the target audience. Try revising the advertising offer.
The purchase cycle is not correctly taken into account, which is why ads are shown too rarely or too often.
Mismatch between the ad's promise and the landing page content. If the ad is announcing a promotion, the user should find it on the landing page.
Technical issues on the site, such as forms, buttons, or general navigation not working. Use visitor analytics tools, such as Webvisor or click map analysis, to identify and resolve potential user barriers.