Check out our top 5 tips for choosing the right marketing automation tool.
Choosing the right Marketing Automation solution
#1 BUILD ON A DATAMART
When we talk about marketing automation, we inevitably mention the bahrain whatsapp number data 5 million Datamart. And for good reason: it's essential! A marketing Datamart is a type of relational database that focuses on the needs of marketing managers. The marketing automation tool to choose is therefore the one that provides you with a completely adaptable relational database that allows you to exploit all the reference data for targeting, personalization, segmentation , scenario activation and reporting.
If you want to communicate in a personalized way with your target, it is essential to be able to use several of their behavioral data (store visits, purchases, web visits, etc.) and therefore to choose a multi-table data model.
Want to delve deeper into the topic? Check out our infographic Monotable vs Multitable Data Model here
Datamart, think Datamart!
#1 BUILD ON A DATAMART
#2 RELY ON SPECIALISTS
In this phase of discovering the market's tool offerings, you will meet rather generalist providers, the all-in-ones, and more specialized providers, the experts in their field.
All-in-one solutions may seem reassuring at first glance… But in the same way that you wouldn’t consult a general practitioner for a specific heart problem, all-in-one solutions can quickly show their limits. By trying to do everything, you don’t do anything well. The challenge for you is therefore to choose a solution that allows you to connect with specialists, that is to say with the best marketing automation tools on the market.
In other words, choose a solution that evolves within the Martech ecosystem to make the most of the different tools that make it up.
#2 RELY ON SPECIALISTS
#3 GET (GOOD) SUPPORT
Let's face it: we've all been disconcerted, stuck, lost on a computer program, spitting on a thousand divinities and invoking a miracle...
This is proof that technology alone is not enough. Support is always welcome . Don't hesitate to ask the various service providers about the quality of the service offered.
By quality of service we mean:
- from support to implementation
- continuous support
- operational support service
- expert service on specific subjects
- and this list is not exhaustive!
Count on humans!
#3 GET (GOOD) SUPPORT
#4 WITHOUT AGILITY, POWER IS NOTHING!
A powerful solution is good, but if it is at the expense of flexibility or adaptability, no thanks. Agility is in-dis-pen-sa-ble so that the service provider can respond to your project… and especially to its evolution. When we talk about agile marketing automation, we are therefore thinking of a solution that is always in the “test phase”, looking for continuous improvements. Indeed, a project is always alive, never frozen. When you make your choice, ask yourself the right question: will this service provider allow me to grow my project according to my needs?
Evaluate the adaptability and flexibility of the platform…as well as the agility of the provider.
#4 WITHOUT AGILITY, POWER IS NOTHING!
#5 QUESTION THE BUZZWORDS
Smart Content, Micro-Moment, or even Artificial Intelligence… What is hidden behind these terms that we see everywhere? And above all, what concrete benefits can you get from these trends? Decipher the buzzwords to understand what is really at stake.
The service provider you choose must be able to explain to you the real usefulness of new technologies in a consultative and realistic manner.
Don't be seduced by the sirens of buzzwords or by the number of features highlighted by certain providers. First think about qualifying your needs and their possible developments to choose a marketing automation solution that is suitable... and adaptable! To do this, nothing beats the famous "demo": it is through a tool demonstration that you will be able to better identify your needs and benefit from the experience of professionals, able to guide you towards the solution that suits you.
