Distribution via promotional staff

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Implementing a free sample distribution campaign is a fairly complex task. The costs of its implementation, excluding the costs of sample production and logistics to distribution points, vary depending on the distribution method.


One hour of work of a promoter distributing samples can cost on average from 250 to 450 ₽.

The price depends on the number of hours, distribution conditions: whether it is vp administration email list carried out outdoors or indoors, the complexity of the scripts, and the requirements for promoters.

To the price of the promoter's work you need to add the cost of the supervisor's work - it is from 300 to 600 ₽. The number of supervisors usually depends on the number of promoters. Usually one or two supervisors control the work of 7-10 promoters.

Distribution through point of sale personnel
The price for distributing one sample can range from 40 to 80 ₽ on average. As a rule, the retailer limits the minimum number of samples for distribution. Usually, the “minimum circulation” starts from one thousand pieces.



When designing a promotion, it is often difficult to determine how many samples to give away so that it does not become too expensive, but still achieves its objectives.

During implementation, problems arise with the delivery of samples to the distribution point, their acceptance and storage.

Venues
The location is chosen based on the goals and types of samples. For example, a company produces yoghurts and wants to introduce its products to students. To do this, it looks for a place with the maximum concentration of the target audience - the road from the college to the subway seemed ideal. However, free yoghurts need to be stored somewhere with a temperature regime.