Trust badges: Security badges, certifications, or awards to demonstrate your reliability.
Countdown timers: A widget to highlight limited-time offers or events and create urgency.
FAQ section: Answers to common questions, typically displayed at the bottom of the page.
Chat widget: Chatbot or live chat options to offer immediate support.
A typical sales page incorporates many of these elements, whereas a lead capture page might focus more on specific features like visual media or countdown timers.
Example of an FAQ section on a Slack landing page
FAQ section example (Source)
While those additional CTAs seem to increase the likelihood of conversion, they actually distract users from the target action.
If you feel the need to drive users to a separate latvia telephone number data page to give them more information about your offer, why not include this content right on the landing page? This way, you’ll be able to focus on one goal per campaign.
Choose the right landing page builder software
Now you know everything you need to create the best landing pages. The rest depends on whether your landing page builder software allows you to design a smooth user experience and seamlessly integrate it into your workflows.
How to choose the right one?
First, look at your existing tech stack. Do any of the marketing tools offer built-in landing page software?
For instance, if you use Brevo’s comprehensive marketing suite, it includes a drag-and-drop editor that lets you create forms and landing pages for any campaign. You can host your landing page on a Brevo subdomain or use your own.
For instance, you can hide some elements or entire sections from mobile users to keep the page clean and readable on smaller screens.
5. Create a multi-page funnel [Optional]
In Brevo, you have the option to create a multi-page funnel to guide your visitors through a series of steps toward conversion. This can be particularly effective when you want to move your potential customers from initial awareness about your business right to the buying decision.
