However, customers need to be kept interested so that they take action. This article will cover the discussion on conversion optimization, its importance, and the eight most effective strategies to optimize a website’s conversion.
Conversion optimization, or CRO (conversion rate optimization), is all about increasing the percentage of users or visitors who take a certain action. This could be increasing the number of leads generated and revenue earned by filling out a form or making a purchase. Conversion optimization is beneficial for businesses of all sizes and types within their industry.
CRO is important because it allows you to have lower customer acquisition costs by extracting more value from existing visitors and users. It increases the likelihood that visitors will take action on a website list of 1000 cell phone numbers allowing your website to work smarter and generate more qualified leads. It involves generating ideas for website or mobile app elements that can be improved and validated through A/B and multivariate testing.
Understanding two important things about “Transformation”
To optimize your website's conversion, you need to understand the important things - the actions your visitors need to take to increase conversions and why they aren't converting.
What actions should visitors take on a website to increase conversions?
There are several actions visitors can take on a website to increase conversions. Some examples include:
Filling out a contact form: Visitors provide their contact information in exchange for more information or consultation – often on lead generation websites.
Filling out a contact form
Source: Getsitecontrol
Make a purchase: Ecommerce websites aim to get visitors to make a purchase. This could be adding items to a cart, completing the checkout, or subscribing for a recurring purchase.
Checkout page after Making a Purchase
Source: Salecycle
Sign up for a free trial: For software as a service (SaaS) companies, offering a free trial can help convert visitors into paying customers.
Sign up for a free trial
Source: VWO
Subscribing to a newsletter or email list: Allows businesses to nurture and stay in touch with leads, increasing the likelihood of a conversion in the future.
Subscribing to a newsletter or email list - Nike newsletter
Source: Nike
Why aren't website visitors converting?
When visitors come to your website, they either take action or they don’t. Some become customers, subscribers, signups, and leads, but most don’t.
Conversion is the lifeblood of a business. Understanding why your visitors aren’t converting will help you identify areas where you can improve. Here are some potential issues and reasons why they’re preventing or stopping you from taking the desired action:
Not using SEO
Search Engine Optimization ensures that your website ranks high on the SERPs. If you do not use SEO strategy on your website , it is unlikely that you will rank - your website will not be seen, you will have fewer or no visitors and you will have fewer or no chances of conversion.
No calls to action (CTAs)
Calls to action are elements that encourage visitors to take action. There are different types of CTAs depending on your industry, and your website should have plenty of them. Without them, there’s no clear path for visitors to take action when you’re on target.
Lack of product value
It applies to e-commerce websites. When you ask them to buy products or services from you, make sure they provide value. It makes the decision-making process of your visitors simple and easy.
Bad mobile experience
In the first quarter of 2023, mobile devices accounted for 58.33% of website traffic worldwide. If you want a higher conversion probability, you need to make sure your website is mobile-friendly. When a website’s pages load slowly on mobile devices, your visitors will want to look for another website that will show them what they’re looking for faster.
What is the conversion rate?
Conversion rate is the percentage of people who take a desired action, such as filling out a form, signing up for a service, or purchasing a product. Conversion can happen in any part of your website, so maximize your conversion rate optimization in every location.
Websites with high conversion rates are well-designed, effectively formatted, and appealing to visitors. Conversely, websites with low conversion rates have an issue with the website design and performance.
Before we talk about the benefits of CRO, let's review how to calculate your website's conversion rate.
Conversion rate is calculated by dividing your number of conversions by the total number of visitors, then multiplying by 100 to get the percentage.
